"Weak leaders treat everyone equally. Strong leaders treat everyone fairly."
- Roy Williams
Coaches sometimes get an unfair reputation because a particular player complains to others that they aren’t being treated the same way another player is… they feel the coach should treat all players equally, when what they actually mean is that all players should be treated fairly.
Equal does not necessarily translate to fair.
After all, I wouldn't expect two people of different capabilities, say a 7th grader and a 12th grader, to perform the same task identically. For instance, if I were to provide both students with a College Algebra book, the 12th grader might understand what they are reading, but the average 7th grade student probably wouldn't.
Similarly, a basketball player that has been playing for only one or two seasons probably wouldn't be able to accomplish many of the things that a player in their fourth or fifth year of playing could do.
Why do I encourage a younger, less-experienced player after they miss a wide-open uncontested lay up? ... and then get aggravated with a veteran player for missing the exact same shot? Should I even have to explain it?
A coach should treat all players fairly, according to their different capabilities, but not necessarily equally.
4:13
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