The following is a story told by Anthony Robbins in his book "Awaken The Giant Within."
"The power of conditioning can’t be overestimated. I read recently that Boston Celtics great Larry Bird was doing a soft-drink commercial in which he was suppose to miss a jump shot. He made nine baskets in a row before he could get himself to miss! That’s how strongly he’s conditioned himself over the years. When that ball hits his hands, he automatically goes through a pattern that is aimed at putting the ball through the hoop. I’m sure that if you examined the portion of Larry Bird’s brain that is linked to that motion, you would discover a substantial neural pathway. Realize that you and I can condition any behavior within ourselves if we do it with enough repetition and emotional intensity."
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